Currently contributing to the Freshservice team, learning and improving sprint by sprint.
Developed Lagom, a comprehensive ad-experience suite, utilizing Svelte, Xstate, and Typescript. This involved building the entire ad lifecycle through intricate state machines.
Designed and implemented a robust funnel metrics system for video ads, tracking metrics from valid wins to render and video completion. Collaborated closely with product teams to optimize Click-Through Rates (CTR) and Video Completion Rates (VCR), resulting in increased revenue.
Expanded video ad capabilities by integrating support for HLS videos through VAST, broadening the range of supported video types and unlocking a previously untapped revenue stream.
Authored and published a use-case document for video ads, serving as the authoritative reference for the entire organization.
Developed Pulse, a React Native app for performance reporting, analyzing data and custom alerts using Expo, Typescript and Redux. Owned its build & deployment pipeline along with managing its stability and performance.
Worked on improving performance of existing apps and reduced TTI by minimizing main-thread work through import on interaction pattern, code splitting and cut down on unnecessary re-renders.
I was also responsible for hiring and mentoring developers, maintaining code standards across products, and taking tech decisions.
Built dashboards for tracking, digitizing and reporting of lead’s journey with focus on performance, code reliability and reusability, with advanced features like lead transfer, URL encoded filtering, notifications etc.
Built a real time leads portal using web sockets with React, SCSS and Redux.
Built a synchronizer which used C# for client side application, JAVA to set up a FTP server and process data and Elasticsearch to search and analyse the data.
Built a dynamic customer dashboard using jQuery and CodeIgniter and the app using Apache Cordova. Also worked on optimizing performance of existing web apps.